Welcome to Wink Boutique!
Located on the north end of Long Beach Island, Wink first opened its doors in the summer of 2003. Owner Lindsay was studying Fashion Merchandising at Philadelphia University when she decided to turn her passion for fashion into a business during her junior year of college.
Growing up in Barnegat Light, NJ, Lindsay started Wink in the shops at Viking Village. In 2007, Wink expanded to a second location in Surf City, eventually doubling the size of the shop to create the ultimate boutique shopping experience on Long Beach Island.
At Wink, we believe shopping should be about more than just finding the perfect outfit. Our goal is to provide exceptional customer service, personalized styling, and genuine connections with every customer who walks through our doors.
We offer a thoughtfully curated selection of women's clothing, jewelry, and accessories for all ages. Lindsay's love for fashion and eye for style bring together the latest trends and timeless classics, helping you find pieces you'll love wearing season after season.
Some of our favorite brands include Free People, Z Supply, Sanctuary, Heartloom, Wooden Ships, Sadie & Sage, Veronica M, and many more!
Whether you're visiting us on Long Beach Island or shopping from home, we're so happy you're here.
Come visit us in-store or shop online. We can't wait to see you at Wink!
New Arrivals
The Newest Things to Love
CG Girl MAth Ornament
$24.99
&Merci Floral Embroidered Sweater
$68.99
&Merci Contrast Scalloped Edge Cardigan
$64.99
&Merci Contrast Blanket Stitch Cardigan
$68.99
ZS Cheers L/S Top
$64.99
ZS Dawn Cheers Pant
$64.99
DS Plushed Hood
$28.99
DS Fuzzy fleece sock
$16.50
W Happy Girls Sign
$22.50
CG Girl Math Sticker
$4.50
CG Hot Mama Matches
$16.50
DS Hot People Beanie
$42.99
DS Fly Beanie
$42.99
SF Philly Special Beanie
$44.99
SF Road to Victory Socks
$24.99
W Water Tower Sticker Small
$2.50
KS LBI Popsicle Sticker
$4.25
SS Sundays are for the birds
$4.25
SS Go Birds Sticker
$4.25
FC 08006 Zip Code Hat
$29.99
FC Summer LBI Hat
$29.99
FC Zip Code Hat
$29.99
FC Surf City Hat
$29.99
W Exit 63 Sticker
$3.00
W Wink Surfboard Sticker
$3.00
W Sailboat Sticker
$3.00
W LBI Made me Do it
$3.00
W Wink Flower Sticker
$2.50
W Rhonda Sticker
$3.00
W There's no place like LBI Sticker
$3.00
W East Coast Sticker
$3.00
W Surfer Sticker
$3.00
Shop by Category
Find exactly what you're looking for, from everyday favorites to your next going-out outfit.
Accessories
SALE ROOM
Gift Shop
Featured Products
Our Current Favorites
CG Girl MAth Ornament
$24.99
&Merci Floral Embroidered Sweater
$68.99
&Merci Contrast Scalloped Edge Cardigan
$64.99
Reviewed by You
I popped into this little boutique last year and found some real treasures. The buyer for this shop has a keen eye, for some beautiful items sure to please anyone who walks through the door. A wonderful array of choices for woman and girls. Lovin' this shop. Different than anything on LBI.
My favorite Boutique on LBI! Designer brands at the beach. This is not just a summer style. You will find beautiful fall and winter coats, pants ,tops and sweaters. Sandals and boots too! Did I mention jewelry??? This is a must stop when on LBI. Friendly and helpful service and open until Christmas with online ordering availability too.
I love Wink! I can always find something cute in there. Everyone is so helpful and friendly. Love that they always have a mix of different styles too! My favorite boutique on LBI!
Wink's Story
